Get my proven strategic process that will allow you to confidently raise your pricing, increase your booking rate and attract—and serve—your ideal clients.


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Introducing Your

Strategy Roadmap



Upgrade your pricing strategy for just $297

With My Unique Booking Process, You TOO Can See Results Like These...

I took this course and it has literally CHANGED MY BUSINESS. I just booked a $16,000 wedding collection and that never would have happened if I hadn't taken this course!

— Marlies Hartmann

I have FINALLY started to attract my ideal client, after raising my pricing!! 🙌🏻

— Madison Wright

OMG KT!! I just booked my first 5 figure wedding collection ever 🙌🏻 🙌🏻 🙌🏻 from the first custom proposal I sent after your workshop!

— Jen Boris

If you’re an entrepreneur, struggling to break out of a pricing plateau and into rising revenues—this is for YOU.

With My Unique Booking Process, You TOO Can See Results Like These...

Have you spent years using the same booking workflow, expecting to reach that next level, while your revenue remains stagnant?

Fellow photographer, be honest

Do you dread the inevitable questions, negotiations and nit-picking from clients who are just looking for the best deal?

Are you tired of missing opportunities and leaving money on the table because you don’t have the knowledge and tools that clients and planners are expecting?

Do you keep hearing about custom proposals as a tool to attract your “ideal client” but are left scratching your head as to what actually goes into them?

Meanwhile, the ones who are booking leave you (and your bank account!) feeling undervalued, uncertain about your career and let’s be honest—like you’re just winging it. Neither you or your client comes out on top!

I get it. It can feel like an isolating place—without the right tools and guidance. Like your ideal clients are just out of reach and you’re scraping by, hoping that one day they’ll come knocking. You know that something about your booking process isn’t working, but you aren’t sure how to fix it or where to even start! 

Sound familiar?

student testimonials

Coryn booked two weddings in one week over her highest rate just by switching to proposals.

Juliana started charging more and using custom proposals to book her dream clients.

Renée booked four weddings in two weeks after raising her pricing and switching to proposals.

Laura booked at her highest price to date.

Take a look at how these photographers easily made the transition to increased revenue with Pricing with Proposals…

Emi realized how much she’d been underselling herself with packages!

But it’s not your fault! Because no one has told you how to confidently raise your pricing and reach life-changing levels of revenue without paying for advertising or overpriced training—until NOW.

If you’re tired of doing it the hard (and expensive) way—and still not making the money you desire—read on, my friend.

You’re digging your toes into the soft, pale sand on the North Shore of O’ahu. The morning sun blankets your face as you scout out the perfect location for post-ceremony portraits. 

Over the coming days, you’ll shoot a gorgeous, three-day wedding complete with a welcome luau, a beach bonfire rehearsal dinner and a post-wedding brunch. They even opted for the add-on albums.

Everything comes off without a hitch. Later in the weekend, when you push send on the sneak peeks, you feel a rush of pride. You know your work is great, and—on top of that—the immediate email response from your clients confirms it: they are gushing with praise

You can’t wait to add these new images to your portfolio. This is exactly the type of event you want more of and these shots are going to work for you. 

Imagine this…

As you enjoy a post-wedding Mai Tai with a fresh slice of pineapple on the rim, you realize that everything has finally come into focus... 

You feel confident in your pricing. 
Your clients trust your expertise and guidance. 
They’re happy to pay more and are excited about your offerings. 
You’ve doubled your revenue, which means you have the money and time to linger on distant, tropical shores. 

And—your business paid for it.

Oh—and all those new planner inquiries coming in? No problem. It only takes 20 minutes to whip up a proposal for your next dream job.

So what’s the secret?

What’s the method that has helped photographers of all levels break out of their pricing plateaus?

Think about it—how are you going to satisfy the unique desires of a high-end client if you don’t know what they need? 

Your clients want to be seen and heard. They want to feel connected to you, and you want to feel connected to them, right? 

And you have a choice to either:

Pricing Strategically with Custom Proposals

If you want to raise your rates and serve a luxury client, cookie-cutter packages just won’t—ahem—cut it anymore.

01) Draw clients into an elevated, custom experience that pre-qualifies your most ideal leads (and makes it easier for them to book you!) 

02) Leave them stuck trying to fit into the packages you’ve pre-cut—or worse—start negotiating their own idea of a “better” (read: cheaper) package. 


I’ve made this choice EASY for you by breaking down my entire custom pricing process in ONE place…

The truth is: 

Through Pricing with Proposals, you will be empowered and equipped to price confidently, attract those elusive ideal clients and book them without the limitations of one-size-fits-all packages. 

In an 11-step process, I’ll show you how to:

Confidently raise your pricing with intention

Attract the ideal clients you truly desire to work with

Strategically and authentically sell (and upsell!) your services

Easily offer white-glove service that WOWs your prospective clients without one-size-fits-all packages

Create gorgeous custom proposals in minutes that will instantly increase your booking rate

Bring your passion for profits, and I’ll show you HOW to increase them 
by following my simple pricing strategies!

Click Here to purchase

And get Lifelong Access to the training!

and my luxury destination wedding and editorial photography has been recognized globally by Vogue, Harper’s Bazaar and People Magazine.

Hi, I’m KT Merry 

Top Wedding Photographers in the US

Top Wedding Photographers in the World & Celebrity Shortlist 

Top 100 Most Inspiring People

Top Wedding Photographer in the US


And—I’ve been where you are. 

When I started booking weddings 15 years ago, I looked around at what the other photographers in my market were doing (sound familiar?) and just followed suit: three competitively priced packages designed into a pretty PDF—done!

You see, I've known since high school that I wanted to be a photographer. Thankfully, I won a scholarship to photography school, granting me access to higher education and sealing the deal. After years of shadowing and assisting fashion photographers, I set out to build my own photography business and I’ll be honest—I had zero knowledge of what was involved in growing and maintaining a business.

spent years (too many to confess!) focused solely on being the most skilled photographer I could be. For the longest time, I didn’t know how much money I was actually making. As my booking volume (and portfolio) grew, I realized I was gambling on the future of my business. Ignoring my numbers and shooting over 35 weddings a year had me on the fast-track to burnout.

I’ll never forget seeing that first cover feature on Martha Stewart Weddings and thinking, “Awesome!.. now what??” Unwavering passion and determination had gotten me somewhere, but I knew I had to make a change if I wanted a long, profitable career in this industry.

When I finally faced the music, I got serious about profits. And I discovered a lot! 


When I started implementing custom proposals, things shifted dramatically. I started attracting amazing clients (dreamy ones like Lea Michelle and Kate Upton...Tuscany, anyone?), increasing my average booking price and cutting back on the number of weddings I needed to book in a year to reach my goals.

Goals like:
shooting in the Maldives (check)
earning six-figures a year (check)
being a go-to photographer for some of the top wedding planners in the world, like Lisa Vorce and Lelian Chew (check and check)

I got into spreadsheets and broke down every single cost of my time, energy and hard-earned money and what the true value of a weekend on my calendar was. 

I discovered that by asking clients to select from a one-size-fits-all package list I was missing a huge opportunity to serve them—and my bottom line— at a much higher level.

For example, I had no idea that every time I pushed the shutter button on my film camera, it cost me $2! 

It took me too long to realize I needed a vision for my business and that vision needed to include big, financial impact, fueled by smart pricing tools. And I don’t want you to waste any more precious time like I did. 

That’s why I’m determined to share my lessons and hard-earned expertise. Because it doesn’t have to take you years to make a switch that will put your business on the path to profitability.

Are you ready to ditch packages for proposals and start earning more than you ever thought possible?



for Wedding Photographers Who Want to Raise their Rates and finally Attract Their Ideal Clients

A 2-Part Training Series That Guides You Step-By-Step From Inquiry to Booking Your Most Ideal Clients

The Profitability Planner to Map Out Your Revenue Goals So You Know Exactly What You Need to Book to Reach Them!

Follow My Complete Process For Creating a Custom Proposal That Dazzles Your Leads + Books!

The Pricing with Proposals Workbook + Information-Gathering Checklist to Take the Guesswork Out of Pricing and Elevate Your Client Experience.


It’s time to break out of your pricing plateau and step into the confidence (and revenue!) you deserve! Just like these past students have done…

I offered a custom proposal for a couple who is having a wedding “part 2” this year. Since they didn’t need a full day, the hourly coverage was equal to my lowest “package,” but via the proposal, and including an album they wanted, I sold it for almost as much as my former top package and a waaaay higher profit margin! It makes me realize how I’ve been underselling myself by throwing packages at people before speaking with them.

- Emi Rose Nehrt

Emi increased her profit margin…

Wedding Photographer, Portland, Maine 

I booked two multi-day weddings with 2 clients that I absolutely adore for later this summer 2021 that I would consider luxury. I went through the process, booked them at a rate that I don’t think I would have had the confidence or the trust in myself to do without the support of this community. They will be my highest paid bookings to date (still very crazy to think about that). 

_ Collins Nai

Collins is booking at his highest rates yet…

Wedding Photography, New York City

Jenna now has confidence in spades…

Custom proposals have given me the power to say, ‘Hey, this is me, this is my pricing. This is what I offer you, here’s the value. If you say yes, wonderful, let’s party, let’s do this thing. If not, I know that you’re going to find amazing other people. And here are my recommendations.”

_ Jenna Wren

Wedding Photographer, Denver


The Principles of Strategic Pricing

Every sustainable process is built on a solid, repeatable foundation. Think about it—you cannot build a house without first laying the foundation! 

Inside Pricing with Proposals, you will first identify where you are in my self-assessment tool, The Photographer’s Journey. Then we’ll lay the foundations for all your pricing decisions so you never have to second-guess yourself again! 

Imagine how much more confident you’ll feel following your step-by-step guidelines for booking the clients you WANT!

Part One Training:


Here’s a Sneak Peek at The Pricing Principles You’ll Uncover Inside Pricing with Proposals:

Align Your Pricing

Let Desire + Demand Determine Your Destiny

The Price of Inaction

When to Say YES, When to Say NO

Upsell to Uplevel

A behind-the-scenes look at how I’ve raised my pricing over the years, giving you insight into what’s possible for your business.

My powerful mindset practices around envisioning the success and impact of your business to fuel profitability.

Plus you’ll get:


Pricing Principles

You’ll Discover:

It’s time to implement! Whether you want to multiply your revenue, book more jobs, or simply give your clients an off-the-charts custom experience—here’s where we put the principles to work!

In this training, I’ll walk you through Determining Your Starting Minimum (and when to break it!), how to Qualify Your Leads and the EXACT booking process that has put me at the top of luxury clients + planners’ lists for a decade!

My two ways to respond to a client inquiry that will ensure your clients are pre-qualified fits for YOU.

My personal, Information-Gathering Checklist that I use for every single initial client call so you know EXACTLY what to ask your leads (no surprises after they sign the contract!)

The three—and only three!—reasons why you might want to break your pricing minimum to propel your portfolio to the next level.

A step-by-step walkthrough of HOW to create a gorgeous custom proposal and what you MUST include.

The Practices of Strategic Pricing

Part Two Training:


An ‘ah-ha’ understanding of WHY using proposals as a pricing tool in your business is paramount to attracting your ideal client and charging higher prices. 

The CONFIDENCE to sell (and upsell!) to your ideal clients in a natural, service-minded way. 

A proven process to qualify clients to ensure you’re not wasting your time on people who aren’t right for you or can’t afford you. 

A custom roadmap of how to implement this into your business right away.

The knowledge of where you are in—what I call—The Photographer’s Journey and how to use it to map out your growth plan and accurately identify your future goals.

Numbers-based CLARITY on whether you want to book more, charge more—or both!

Business-based guidelines on when to say YES—and no!—to a job.

When you enroll in Pricing with Proposals you’ll finally have:

PLUS! Check out these Bonuses…

BONUS #1 | The Pricing with Proposals Profitability Planner

This plug-and-play Planner will lay the foundation for your yearly booking goals and help you to:

KNOW your numbers backwards + forwards!

Maximize return on your most VALUABLE leads
Make revenue projections that ALIGN with your desired lifestyle

Determine EXACTLY what you need to be charging to meet your revenue goals!

BONUS #2 | The Pricing with Proposals Workbook

This is where your custom pricing strategies + NEW booking process come to life! From plotting out your Core Offerings to setting your Follow-Up Schedule, this workbook leaves no stone unturned. 

You’ll never have to think TWICE about whether or not a client is right for you because your Minimum Exception Rules and Discover Call Questions will guide you every step of the way!

No more looking around at what others are doing and no more wringing your hands over what to do next—it’s ALL HERE when you map out your growth plan!

Ready to upgrade your booking process + multiply your revenue?



How long will it take me to complete the training?

It’s totally up to you! In just a couple of hours, you can watch and digest my complete inquiry-to-booking approach. But not only that, you can begin to implement it right away! How’s 2 hours for completely overhauling your pricing approach and multiplying your revenue?

Questions about the course? I’ve got you covered.

Yes! My pricing strategies and custom proposal approach is adaptable to any photography business. In fact, any service-based business! You’ll have no trouble applying this approach and the tools to your own creative business for reaching your pricing and sales goals.

Do you offer refunds?

No. Your purchase is non-refundable and here’s why: This training was created to make it as easy as possible for you to absorb and implement my pricing strategies and approach right away. You can begin using these tools immediately in your photography, or other service-based business. So once the cat’s out of the bag, I can’t put it back in, get me?

Additionally, once you purchase, you will have Lifetime Access to these valuable strategies, ensuring you can come back to them again and again to realign your approach at each new level of your business. In other words, this training is going to help you reach new levels of revenue for the rest of your career! Talk about no-risk value. 

I’m not a wedding photographer. Is this workshop still relevant?

I have a question I don’t see the answer to. Who can I ask? 

We’d love to answer any more questions you have. Feel free to email our Team Members at, and they’ll get back to you within 48 hours—if not sooner!

I’m packing a LOT of valuable teaching into this training (because your time is valuable)! After the workshop, you will know how to determine what you should be charging; how to use proposals to raise your pricing; how to communicate it confidently to your ideal clients; and how to easily create a custom proposal for every client that you pre-qualify using my proven process—and so much more! 

Remind me again what I’m going to get when I enroll? 

No. And here’s why: it’s never been easier to create a beautiful custom proposal with affordable tools than RIGHT NOW. You don’t need to be a graphic designer to nail this. Your job is to show up 1,000% for your clients and ‘wow’ them with your client experience. Don’t let this perceived limitation hold you back.

I have ZERO design experience. Do I need to be tech-savvy to create a custom proposal?

I know what you’re thinking: isn’t this just one more online, digital course, video-workshop, promising-to-deliver training that’s actually not that valuable when you boil it all down? You’ve signed up for others and you’ve overpaid and been underwhelmed. Trust me, it’s happened to me too. 

That’s why I got into teaching in the first place. Everywhere I looked, people were teaching you how to build flawless Instagram feeds, coveted portfolios and the perfectly styled shoot. And while those things matter, I want to go deeper. After fifteen years in the wedding industry and building a multi-six-figure business in just the last several—I realized I have something to share with you. I’ve built a business that’s able to make a real impact in the world because of its profitability. The kind of impact that can change the future of our planet, impact people’s lives and leave a lasting legacy. 

I want your business to thrive so that you can thrive. Because when you’re living from a place of purpose and abundance, you’re able to do more good in your life and in our world. And that’s the ripple effect I’m after. The potential for greater impact as a result of the small stones that we drop into the waters of life—together. 

One last thing before you go...

So let’s do this. Come make an impact with me.

To your abundance,