— Marlies Hartmann
I have FINALLY started to attract my ideal client, after raising my pricing!! 🙌🏻
— Madison Wright
— Jen Boris
If you’re an entrepreneur, struggling to break out of a pricing plateau and into rising revenues—this is for YOU.
Meanwhile, the ones who are booking leave you (and your bank account!) feeling undervalued, uncertain about your career and let’s be honest—like you’re just winging it. Neither you or your client comes out on top!
I get it. It can feel like an isolating place—without the right tools and guidance. Like your ideal clients are just out of reach and you’re scraping by, hoping that one day they’ll come knocking. You know that something about your booking process isn’t working, but you aren’t sure how to fix it or where to even start!
Coryn booked two weddings in one week over her highest rate just by switching to proposals.
Juliana started charging more and using custom proposals to book her dream clients.
Renée booked four weddings in two weeks after raising her pricing and switching to proposals.
Laura booked at her highest price to date.
Emi realized how much she’d been underselling herself with packages!
But it’s not your fault! Because no one has told you how to confidently raise your pricing and reach life-changing levels of revenue without paying for advertising or overpriced training—until NOW.
If you’re tired of doing it the hard (and expensive) way—and still not making the money you desire—read on, my friend.
And—your business paid for it.
Oh—and all those new planner inquiries coming in? No problem. It only takes 20 minutes to whip up a proposal for your next dream job.
What’s the method that has helped photographers of all levels break out of their pricing plateaus?
The truth is:
Top Wedding Photographers in the US
Top Wedding Photographers in the World & Celebrity Shortlist
Top 100 Most Inspiring People
Top Wedding Photographer in the US
spent years (too many to confess!) focused solely on being the most skilled photographer I could be. For the longest time, I didn’t know how much money I was actually making. As my booking volume (and portfolio) grew, I realized I was gambling on the future of my business. Ignoring my numbers and shooting over 35 weddings a year had me on the fast-track to burnout.
I’ll never forget seeing that first cover feature on Martha Stewart Weddings and thinking, “Awesome!.. now what??” Unwavering passion and determination had gotten me somewhere, but I knew I had to make a change if I wanted a long, profitable career in this industry.
When I finally faced the music, I got serious about profits. And I discovered a lot!
It took me too long to realize I needed a vision for my business and that vision needed to include big, financial impact, fueled by smart pricing tools. And I don’t want you to waste any more precious time like I did.
That’s why I’m determined to share my lessons and hard-earned expertise. Because it doesn’t have to take you years to make a switch that will put your business on the path to profitability.
A 2-Part Training Series That Guides You Step-By-Step From Inquiry to Booking Your Most Ideal Clients
The Profitability Planner to Map Out Your Revenue Goals So You Know Exactly What You Need to Book to Reach Them!
Follow My Complete Process For Creating a Custom Proposal That Dazzles Your Leads + Books!
The Pricing with Proposals Workbook + Information-Gathering Checklist to Take the Guesswork Out of Pricing and Elevate Your Client Experience.
Custom proposals have given me the power to say, ‘Hey, this is me, this is my pricing. This is what I offer you, here’s the value. If you say yes, wonderful, let’s party, let’s do this thing. If not, I know that you’re going to find amazing other people. And here are my recommendations.”
Align Your Pricing
Let Desire + Demand Determine Your Destiny
The Price of Inaction
When to Say YES, When to Say NO
Upsell to Uplevel
A behind-the-scenes look at how I’ve raised my pricing over the years, giving you insight into what’s possible for your business.
My powerful mindset practices around envisioning the success and impact of your business to fuel profitability.
My two ways to respond to a client inquiry that will ensure your clients are pre-qualified fits for YOU.
My personal, Information-Gathering Checklist that I use for every single initial client call so you know EXACTLY what to ask your leads (no surprises after they sign the contract!)
The three—and only three!—reasons why you might want to break your pricing minimum to propel your portfolio to the next level.
A step-by-step walkthrough of HOW to create a gorgeous custom proposal and what you MUST include.
An ‘ah-ha’ understanding of WHY using proposals as a pricing tool in your business is paramount to attracting your ideal client and charging higher prices.
The CONFIDENCE to sell (and upsell!) to your ideal clients in a natural, service-minded way.
A proven process to qualify clients to ensure you’re not wasting your time on people who aren’t right for you or can’t afford you.
A custom roadmap of how to implement this into your business right away.
The knowledge of where you are in—what I call—The Photographer’s Journey and how to use it to map out your growth plan and accurately identify your future goals.
Numbers-based CLARITY on whether you want to book more, charge more—or both!
Business-based guidelines on when to say YES—and no!—to a job.
KNOW your numbers backwards + forwards!
Maximize return on your most VALUABLE leads
Make revenue projections that ALIGN with your desired lifestyle
Determine EXACTLY what you need to be charging to meet your revenue goals!
This is where your custom pricing strategies + NEW booking process come to life! From plotting out your Core Offerings to setting your Follow-Up Schedule, this workbook leaves no stone unturned.
You’ll never have to think TWICE about whether or not a client is right for you because your Minimum Exception Rules and Discover Call Questions will guide you every step of the way!
No more looking around at what others are doing and no more wringing your hands over what to do next—it’s ALL HERE when you map out your growth plan!
It’s totally up to you! In just a couple of hours, you can watch and digest my complete inquiry-to-booking approach. But not only that, you can begin to implement it right away! How’s 2 hours for completely overhauling your pricing approach and multiplying your revenue?
Questions about the course? I’ve got you covered.
Yes! My pricing strategies and custom proposal approach is adaptable to any photography business. In fact, any service-based business! You’ll have no trouble applying this approach and the tools to your own creative business for reaching your pricing and sales goals.
No. Your purchase is non-refundable and here’s why: This training was created to make it as easy as possible for you to absorb and implement my pricing strategies and approach right away. You can begin using these tools immediately in your photography, or other service-based business. So once the cat’s out of the bag, I can’t put it back in, get me?
Additionally, once you purchase, you will have Lifetime Access to these valuable strategies, ensuring you can come back to them again and again to realign your approach at each new level of your business. In other words, this training is going to help you reach new levels of revenue for the rest of your career! Talk about no-risk value.
We’d love to answer any more questions you have. Feel free to email our Team Members at firstname.lastname@example.org, and they’ll get back to you within 48 hours—if not sooner!
I’m packing a LOT of valuable teaching into this training (because your time is valuable)! After the workshop, you will know how to determine what you should be charging; how to use proposals to raise your pricing; how to communicate it confidently to your ideal clients; and how to easily create a custom proposal for every client that you pre-qualify using my proven process—and so much more!
No. And here’s why: it’s never been easier to create a beautiful custom proposal with affordable tools than RIGHT NOW. You don’t need to be a graphic designer to nail this. Your job is to show up 1,000% for your clients and ‘wow’ them with your client experience. Don’t let this perceived limitation hold you back.