Build with strategy and intention — not guesswork.
The Abundance Plan is the business roadmap for photographers and filmmakers who want to rise to the top of their market, attract aligned clients, raise their rates, and build a more profitable, fulfilling, and sustainable business.
creative intensive for photographers & filmmakers
Very few are taught how to build a business that makes their work more visible, valuable, and in demand.
— It requires a clear brand.
— A strategic point of view.
— Confident pricing.
— Intentional marketing.
— A refined client experience.
— And the business systems to support the level you want to rise into.
It's time to be done accepting the status quo that perpetuates the starving artist lie.
After nearly two decades as a top photographer working around the globe with happy couples, household-name brands, and iconic publications—I’m on a mission to help creatives like you break into the luxury market and create an abundant, fulfilling career doing the creative work you love …
… and get paid more than pennies on the hour for it.
I realized my worth as a filmmaker and went from 3-5k to 35k in 3 years. I applied KT’s teachings and trusted that with hard work and consistency, I could manifest my dreams into reality. Once I began working with luxury wedding planners, they recognised my true value, and together we made the sell for my highest numbers yet.
Germany
We have scaled back majorly in the amount of weddings we take (went from 25 a year to 15-18) and doubled our average booking rate from where we were when we started TAP. Our overall gross income has increased by well over 100k in the 2 years since we started TAP.
Chicago
And if you want to rise to the top of your market, you cannot build your business on talent alone.
You need a blueprint.
There are incredibly talented creatives everywhere. But the ones who become known, referred, trusted, and booked at a premium are not simply the ones with the best images, films, designs, or ideas. They are the ones who understand how to communicate their value.
They know what they stand for. They know who they serve. They know how to create desire around their work. They know how to guide clients with confidence. They know how to deliver an experience that makes people remember them, refer them, and come back again.
The top of your market isn’t reserved for the most talented.
Introducing
The Abundance Plan was created from more than 20 years of experience building a creative business at the top of the luxury wedding market.
It is the same foundation I have used to build a globally recognized photography brand, attract dream clients and collaborators, raise my rates, navigate changing markets, and create a business with both beauty and staying power.
And now, more than 904 creatives have joined The Abundance Plan to clarify their brands, strengthen their pricing, elevate their client experience, and build businesses with more confidence, intention, and abundance.
By The Numbers:
Define your voice, your point of view, your values, and the experience you want to be known for — so your brand communicates more clearly before a client ever reaches out.
Understand who your dream clients are, what they value, and how to make your work feel aligned, relevant, and compelling to them.
Curate and share your work with more intention, so each image, film, project, or story helps attract the kind of opportunities you want more of.
Learn how to create visibility around your work without constantly chasing the algorithm, wondering what to post, or feeling like you have to become someone else online.
Move beyond guessing, discounting, and comparison-based pricing so you can quote from a place of clarity and build a business that supports the life you want.
Bring your brand, pricing, marketing, sales, and systems together into a clear plan you can return to as your work, market, and vision evolve.
Build the workflows, communication, and delivery systems that make clients and collaborators feel cared for — while protecting your time, energy, and creative focus.
The Abundance Plan is designed to help you build the foundation beneath your work — so your vision, artistry, pricing, marketing, client experience, and systems can support the level of business you want to create.
When you enroll in
A step-by-step business roadmap designed to help you clarify your vision, refine your artistry, strengthen your business foundation, price with confidence, market with intention, and build a creative career that can sustain you.
A guided implementation workbook to help you apply each lesson directly to your own business, brand, portfolio, pricing, marketing, systems, and goals.
Learn from the real-world experience behind a globally recognized photography brand built over two decades in the luxury wedding and creative industries.
Each module is designed to help you move from insight into implementation — so you are not just consuming information, but making meaningful decisions inside your business.
Receive support, clarity, and real-time guidance as you move through the material and apply the framework to your own creative business.
Join a community of photographers, filmmakers, and creative entrepreneurs who are also building with more intention, clarity, and abundance.
Return to the lessons, coaching calls, and support materials as you implement, refine, and revisit the framework over time.
When your brand becomes clearer, your pricing becomes easier to stand behind.
When your portfolio becomes more intentional, your dream clients can see themselves in your work.
When your client experience becomes more refined, you become easier to trust, remember, and refer.
And when your business has a plan, you stop waiting for momentum to happen by chance — and start creating it on purpose.
Guesswork is not a business plan.
And yet, so many talented photographers and filmmakers are trying to buildtheir next level from a place of uncertainty.
the abundance plan
The Abundance Plan gives you that blueprint.
Get my eyes on your business in an intimate, mastermind-like experience that provides you with personalized guidance, LIVE feedback, and unique solutions for your business. Plus, you can pre-submit your questions in advance, and in the event you’re unable to join live, you can still get your answers from me (when you watch the call replay)! There will also be regular LIVE coaching provided by my In-House TAP Coaches—who I’ve selected personally to offer you additional support. You’ll be granted access to ALL past and future calls inside our portal. Because once you’re in TAP, you’re family.
Your custom 100+ page Abundance Plan Digital Workbook helps you ground the program lessons into your very own practical action plan. Discover exercises and (ungraded) assignments designed specifically for creative professionals that help you understand, incorporate, and develop your skills as you go through the program.
Instant access to our best resources, swipe files, and templates to build a highly profitable, sustainable creative business including:
In this exclusive professional networking group, you’ll receive support and feedback as you rise to the top of your industry!
You’ll instantly find a generous, growth-minded community that will be with you for years. And who knows, you may even get your next lead (or twelve!) through the referral pipeline we cultivate inside our private group.
Make consistent progress through the program with an easy-to-follow framework that lets you go at your preferred pace.
The 7-week intensive track
You’ll know *exactly* what to do each week to stay on track — from which videos to watch to which activities you should complete.
(PLUS: You’ll find plenty of accountability partners inside the program who can move at the same pace with you!)
The 14-week measured track
The 10-week precision track
Your reply to a new client inquiry is the single-most-important email you’ll ever send in your photography business. To help ensure you seal the deal, we’ve put together every single client email we use in our business, from the moment a lead hits your inbox all the way until you're fully booked.
Ever wish you could wave a magic wand and hit hyperdrive on your workflow? Get hours of time back with this treasure trove of backend systems and video tutorials that will elevate your efficiency game. Say goodbye to file-finding stress and missed deadlines when you integrate our optimized processes for Dropbox, Asana, Lightroom, Google Drive, and more.
Sleep easy knowing your business is protected against last-minute cancellations, income-destroying reschedulings, and rogue “friends of the family” showing up with a camera at your biggest event of the year. We’ve pulled together the most critical clauses you need in your contract, foolproof best practices to navigate NDAs and celebrity clientele, plus a checklist of the must-have documents to fortify your business as you elevate into the luxury market.
A refined client experience is built in the details.
In this mini-course, you'll learn how to streamline your sneak peek delivery process so you can impress clients, support planners, and create a polished post-event experience without unnecessary stress.
You have a full year to move through the curriculum, apply the lessons, attend or watch the coaching calls, and put The Abundance Plan to work in your business.
If you complete the program, implement the work, and can show us that you applied the lessons without seeing meaningful results from your effort, you may request a refund within the terms of the guarantee.
This is not a buyer's-remorse guarantee.
It is a promise that if you show up, do the work, and truly apply the framework, I stand behind the program.
Lexington, KY
New York City
New York
Ontario, Canada
Get $342 off the FULL program and all of the bonuses above + The Luxury Wedding Planner Guide
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It's your time!
Even one lesson can shift the way you see your pricing, portfolio, client experience, and even the future of your business. That is the beauty of this program: small, intentional changes that create meaningful results.
When you join now, you’re giving yourself the roadmap, support, and structure to build with more clarity, confidence, and intention.
build momentum one clear, strategic step at a time.
3X her booking rate
from when she started TAP!
😱😂!
From $3200 to $10k!
Celebrating $23k with 🍾!
Courtney booked her largest
package ever!
Ashlea more than doubled her prices!
Renée raised her prices + booked 4 clients in 2 weeks with custom proposals! “A comfortable and authentic way to connect and sell!”
Emi is making a “waaaay higher profit margin!”
Jaye raised his pricinging
and booked a dream venue!
Jillian “can’t stop smiling after getting off a discovery call with a bride that is so in line with my ICA...!! ”
Whitney is booking at TRIPLE her pricing last year!
Collins got his “second Vogue feature in the past 12 months since joining TAP!”
Alexis booked her “largest wedding package yet”!
Aika says "Each time I go through TAP again, I'm reinvigorated..."
Chelsey Made $16,000 in ONE WEEK!
Sej finally reached a five figure income SOLELY through photography!
Follow a business roadmap that saves you YEARS of mistakes, money, and energy
Break free from burnout, confusion + stagnation when you have a clear path forward, consistently setting goals and blazing past them
Receive personalized mentorship from KT (and draw from my 20+ years in the industry) to sail through every business and mindset challenge
Have the right network of growth-minded creatives who keep you inspired, accountable, challenged, and motivated
because we believe you have the power to make a difference—whether that’s to the environment, wildlife, or other human beings—and you get to use your business to put more good into the world
Use your prosperity to make an impact
Receive an abundance of high-quality inquiries because you’ve finally nailed your marketing message and business niche
Confidently raise your rates, know your value + work less while charging more
Build an in-demand brand that generates client + planner referrals so you can stop taking jobs out of fear or scarcity and land your dream opportunities
Master your operations and workflow so you can get more done with less time, effort + stress
Fill your portfolio with work that makes you proud and showcases your artistic mastery
Singapore
Georgia
Cotswolds, UK
Milwaukee
Knoxville
U.K.
London
London
Omaha
Utah
We’re donating a portion of every student enrollment fee in The Abundance Plan directly to our quarterly charitable contributions—including The American Wild Horse Campaign, EarthJustice, Oceana, and more.
As a passionate animal lover and conservationist, giving back is a core value and priority that guides my purpose and *my* Big Why. You can know that your enrollment into The Abundance Plan will yield a tangible positive difference for you and for threatened species and our planet. I’m also trusting that our give-back campaign will inspire you to grow your own abundant business and make a deeper impact for the organizations you’re passionate about.
Which one of these TAP Success Stories will be YOU?
If you want to charge more and work less…
Aika broke into the 4-figure pricing and booked her highest ever job yet!
In one year, Kevin raised his pricing, hired 3 people and nearly doubled his revenue!
Alisha left her full time job and is booking her ideal clients at an average of $9k per job.
amy doubled her rate and broke through the $6K ceiling...
Jack raised his pricing and has almost tripled his revenue!
Jackie booked a wedding at $20,000!
Listen to these...
sheri found the support of the tap community so valuable to her growth.
Jasmyn gained conficence and found clarity in the direction of her busines.
tap unlocked a core belief for jasmine that she can make small changes that have big impact in her business
[TAP] allowed me to fast forward a few years of trial and error when dealing with luxury clients and vendors and get a faster transition into that status where I'm now booking them on a regular basis. Was able to go from 300K to 500K in revenue while shooting 25% less jobs per year."
As you shift from a business to a brand, and increase your rates as you generate greater demand, you naturally attract more profitable jobs + career-defining opportunities—effectively ascending to the top of the market with your inquiries creating a tailwind.
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Biggest Questions
It’s all good! When you enroll in The Abundance Plan, you get unlimited, lifetime access to the program, so you can take your time and soak in the content at your own pace. PLUS you also get immediate access to our incredible private community as soon as you enroll—which means that you have a built-in support network where you can ask questions and receive answers even if you haven’t seen a particular lesson yet.
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Absolutely! You get direct access to me for coaching and support in our private online community, where myself and my coaches will be hosting LIVE Q&A calls every other week for eight weeks. And beyond our feedback, encouragement and mentorship, you’ll also have the chance to form meaningful connections with your peers inside the community.
Once you’re in The Abundance Plan circle, you’ll always have a seat at our table.
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While I do recommend that you show up live when possible, I also recognize that with an international community like our Abundance Plan family, it’s not possible for every student to be on every call live. Not to worry, though, because you can ask any questions you have before the live calls, and I will answer them; and you can always ask questions inside our private community for a quick answer, too. Plus, every single live Q&A is recorded and uploaded promptly into your Members’ Area in Kajabi.
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The Abundance Plan™ is perfect for creatives at all stages of their journey—whether you’re an ambitious starter, or you’re booking jobs regularly yet looking to work with more dream clients, or you’ve already got a top-notch existing client list. If you are someone who is actively seeking a proven framework and accountability to get to the next level of your career—a level that prioritizes excellence of craft, building recognition, and scale—then The Abundance Plan™ is right for you.
Whether you feel you’ve mastered your craft or whether you’re continuing to refine your artistic process, the Abundance Plan will support you in becoming a successful business owner in addition to being a creative. You’ll get the training and mentoring you need to know your numbers, charge more, outsource the tasks that drain you, and work with top-tier clients who appreciate and value you.
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I totally get it! Most of us have survived a lot over the last couple of years, and we’ve overhauled the way we live and work, too! And I also understand if the uncertain economy makes your enrollment decision feel like the stakes are high.
I want to encourage you that no matter what is going on in the world, there’s one investment that will always be worth it.
As Warren Buffett said, “The best investment you can make, is an investment in yourself. The more you learn, the more you'll earn.”
So you can either let fear do the talking during this season, and put a hold on your progress, or you can make a sure-fire investment in yourself and come out the other side even stronger and more successful.
So breathe into this decision and know that we’ve got your back!
We offer you The Abundance Plan™ 100% Guarantee, which is our promise that if you show up and do the work, and you don’t feel the program is helping you, you can get a FULL refund of your investment within the first 365 days of your enrollment. We are so confident in what The Abundance Plan™ has to offer you that we’re happy for you to join us at ZERO risk to yourself.
Beyond that, I can also share that while nearly every single investment I’ve ever made in my business has been scary, I wouldn’t be where I am today without them. My goal is to get you to where you’ve always dreamed of going, and set you up for a thriving year that can shift the trajectory of your business (and your life) for, well, ever!
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Absolutely! You can jump in today with seven monthly installments of $477 or enroll with a single installment of $2997 (and receive a special Luxury Wedding Planner Guide as an additional bonus). My team and I are committed to making this program as accessible as possible because being the in-demand photographer you’ve always dreamed of shouldn’t be outside of your reach!
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We do not currently have plans to open The Abundance Plan anytime soon. I know it can be tempting to put your dreams on the back burner, but I believe the fact that you’re still reading this page means you know in your gut there is a next level for you. NOW is the best time for you to jump in and start implementing the training that can elevate your business, increase your revenue, and allow you to experience the lifestyle you desire while doing your most creative work yet.
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We’re happy to answer any additional questions you have! Please email team@ktmerry.com and one of my team members will get back to you promptly.
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