As you know, client satisfaction is extremely important when you’re running a photography business, especially at the luxury level. It’s what takes you from “doing okay” to bringing in aligned and inspiring referrals and clients. Hopefully, you’re well on your way to mastering your client experience and photography craft — it’s truly always a work in progress. And if you haven’t already, I would highly recommend introducing custom wedding album design to your service offerings — it helped take my client experience to the next level and brought in more referrals, jobs, and revenue.
ACCORDING TO A RECENT SURVEY, 44% OF CLIENTS PURCHASE A WEDDING ALBUM
Wedding Albums: Up Your Game
Offering my wedding photography clients help with designing their wedding albums is just one more way that I choose to go above and beyond for my clients. It’s truly a win-win as the album is a tangible, lasting memory from a client’s wedding and it’s a great revenue source for your business. Not to mention that with the right software, it can take less than an hour to create a beautiful custom design.
Pixellu: My Top Design Software Recommendation
Over the years I have really honed my creative process with wedding album design. I used to spend laborious days one-offing wedding albums in Indesign. Somewhere along the way, I decided it was time to invest in some excellent wedding album software to streamline the process. Many years ago I began using SmartAlbums from Pixellu and I haven’t looked back since!
Pixellu is a software company that offers three core products: Galleries, SmartSlides, and SmartAlbums. SmartAlbums is the Pixellu product that I use to create custom wedding albums for my clients, and I love working with it.
Pixellu’s SmartAlbums: Features I Love
Pixellu’s wedding album design software, SmartAlbums, is quick, easy, and incredibly intuitive. You can select all your images, drag them into Pixellu’s SmartAlbums interface, and immediately see your wedding album design. SmartAlbums offers professional templates, or you can create your client’s wedding album completely from scratch. You can also save your own custom templates (which is what I do), and easily adjust the size of the album. Additionally, Pixellu’s SmartAlbums is compatible with Adobe photo software.
Pixellu’s SmartAlbums: Features I Love
Any time I can make things easy for my clients, I do. You can easily share your wedding album design with your clients. They can view the wedding album draft and leave feedback, which you can use to make any necessary adjustments. Pixellu calls this feature of SmartAlbums “Cloud Proofing”. I cannot say enough about this feature. It’s saved my clients and I so much time and stress. Getting the album into their hands as fast as possible is definitely key. No more attaching a huge wedding album file to an email with no way for clients to communicate exactly what they do and don’t love about it. Headaches: gone.
If you’re looking for the easiest, simplest way to create beautiful, professional wedding albums for your clients… look no further than Pixellu’s SmartAlbums. It’s been an invaluable tool in my client process and I know you’ll benefit from it.
If you’re more of a visual person (I get it), scroll to watch a quick video where you can see me in action using Pixellu’s SmartAlbums wedding album design software.
How I Use Pixellu’s SmartAlbums Software to Create Custom Wedding Albums
As you can see, designing a professional wedding album for your clients does nothave to be complicated. I hope my recommendation helps you take your wedding photography business to the next level!
've spent the past decade capturing love and chasing beauty across the globe, and I believe every story like yours is different and special, and deserves to be told exceptionally.
Drawing on years of experience in the fashion and editorial photography industry, my photographs are graceful, honest and boldly natural, while completely intentional. Whether it’s the opportunity to narrate the retelling of once-in-a-lifetime wedding days, or the ability to communicate issues of global importance, or all the stories in between, I look at photography as the method by which I get to leave the world a little better than I found it.